You Can Forget About Cheap Full Size Trucks

Between tariffs and inflation, conveyance prices person skyrocketed successful caller years. The mean transaction terms of a caller conveyance was $48,699 successful April, and that’s up from $36,843 successful April 2019. We’ll prevention you the math: that’s an $11,856 summation successful six years.

More: Hemi V8 Finally Returns To The 2026 Ram 1500

While determination are inactive a fistful of affordable caller vehicles, including the Chevrolet Trax and Nissan Kicks, Ram CEO Tim Kuniskis precocious revealed that the days of affordable full-size trucks are over. Speaking astatine a media lawsuit successful Michigan, the enforcement said don’t expect prices to driblet beneath $40,000.

Sticker Shock successful the Truck Lane

The 2025 Ram 1500 starts astatine $40,275, and adjacent that sounds similar a comparative bargain. However, the motortruck began astatine $31,695 successful 2019 and had a little destination interest to boot. That’s a sizable summation implicit six years, but Kuniskis is technically wrong, arsenic you tin people a 2025 Ram 1500 Tradesman for arsenic small arsenic $38,340 acknowledgment to a $1,000 inducement arsenic good arsenic employee pricing for all.

Even with that caveat, Kuniskis made it clear: affordable full-size trucks aren’t coming back. However, it isn’t each atrocious quality arsenic Ram’s brag said their upcoming mid-size pickup volition alteration them to instrumentality to sub-$40,000 pricing. The enforcement wouldn’t accidental erstwhile the exemplary volition arrive, but efficaciously stated, ‘We person to person a mid-size truck, we’re a motortruck brand.’ 

Michael Gauthier

The deficiency of a mid-size exemplary makes Ram the unusual antheral retired arsenic Chevrolet, GMC, Ford, Nissan, and Toyota each connection one. Even their colleagues astatine Jeep person the Gladiator, which starts astatine $38,100. Of course, that’s higher than rivals arsenic it comes with a removable extortion arsenic good arsenic modular four-wheel drive.

Mid-Size Truck Incoming?

When precisely we’ll spot this caller Ram mid-sizer is inactive a mystery. But the institution has much than 25 merchandise announcements lined up betwixt present and the extremity of 2026. That makes it wholly plausible we’ll drawback a glimpse of the motortruck precocious adjacent year.

Whenever it does arrive, it’ll beryllium entering a tract stacked with competition. We’re looking guardant to seeing however it stacks up against rivals similar the $31,900 Chevrolet Colorado and the $33,330 Ford Ranger. If Ram tin deed the close terms with the close specs, it could yet springiness the marque the contender it’s been missing successful this space.

Michael Gauthier