Which Dead Car Brand Deserves A Comeback As An EV Maker?

It feels similar automotive past is becoming a revolving doorway these days, with aged names cycling backmost into the spotlight faster than you tin accidental “retro-futuristic reboot.” Every fewer years, different long-dead car marque oregon nameplate gets yanked from the archives, bolted to a caller EV chassis and paraded successful beforehand of an assemblage that’s either thrilled oregon baffled (or, if you’re a existent petrolhead, indifferent).

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Sometimes, the results are amazingly solid, similar Hummer’s electrical comeback seems to person recovered its footing, and Scout looks promising. But not each revival lands smoothly. DeLorean, Hispano Suiza, and Detroit Electric person each taken their stabs and, well, let’s conscionable accidental the results haven’t precisely electrified the market.

But let’s flip the publication for a second. What if the determination was yours? You get the prime of the litter, immoderate defunct automaker, immoderate absorption you want. Which marque would you bring backmost from the grave, and however would you crook it into a thriving EV startup?

Saab Still Makes Sense

In a caller Reddit forum asking a akin question, the poster specifically called retired Saab. No doubt, that innovative, safety-focused institution could align good with EV talking points. The flexibility connected connection from a packaging standpoint with EVs is vast. It could alteration a caller Saab to get adjacent much creative. The marque ever stood retired earlier it died; adjacent erstwhile it badge-engineered cars, they were unsocial among its firm siblings.

Maybe the champion reply is the 1 shown successful the representation above. Pontiac died arsenic a effect of the 2008 fiscal crisis, and it did truthful astatine a unspeakable time. Bob Lutz was committed to making the marque a BMW rival with rear-wheel thrust cars astatine the focus. It ne'er came to be, though. What an interaction it could marque if Pontiac came backmost to beingness with a car that outscored the caller Dodge Charger Daytona successful each metric. That would beryllium a resounding success.

AMC Was Ahead of Its Time

On the flip side, AMC could beryllium an enticing option. The tiny American automaker could’ve been historically palmy had a fewer antithetic things happened successful history. It was nary uncertainty an innovative marque with tons of bully ideas. Today, lifted Eagles spell for apical dollar, and the Cherokee remains a large triumph that heavy contributed to the compact crossover movement.

We could proceed to propulsion antithetic brands against the wall. Edsel, Mercury, Cizeta, Jensen, Studebaker, Packard, Imperial, and much are each disposable here. If I personally had to prime one, it would beryllium nary different than TVR. We tin each usage a small insanity successful our lives, and if TVR could presumption itself arsenic a McMurtry rival with likewise batty tech, I deliberation it could beryllium a existent winner.

So what bash you think? Which long-dead automaker deserves different shot, this clip with electrons alternatively of gasoline? Let your imaginativeness tally with it, this is fantasy, aft all. There are nary incorrect answers. Okay, possibly Fisker. It’s had its chances – and blew them all…