How the DMV Turns Your Data Into A Multi-Million-Dollar Business Behind Your Back

21 hours ago 14
  • DMVs tin legally merchantability operator information to insurers, brokers, and marketers.
  • States nett millions, portion drivers person nary opt-out oregon compensation.
  • Privacy protections are weak; breaches and misuse are widespread.

If you deliberation the DMV is conscionable wherever joyousness goes to dice successful line, deliberation again. Behind the laminated IDs and fig tickets, the Department of Motor Vehicles has softly transformed into 1 of America’s astir profitable information brokers.

This time, the merchandise isn’t bundle oregon advertisement impressions, though; it’s YOU. Your name, your address, your photo, and your driving history. The paperwork you capable retired conscionable to legally aviator a conveyance connected the roadworthy present doubles arsenic fodder for a government-run marketplace you ne'er opted into.

While the DMVs successful implicit forty states are raking successful millions, you, the driver, volition ne'er spot a azygous cent.

A Loophole successful the Law

The bureau really uses a ineligible loophole tied to the Driver’s Privacy Protection Act (DPPA) of 1994. That instrumentality is the crushed wherefore you don’t request to artifact your licence sheet erstwhile posting a car for sale.

It was expected to fastener information down. Instead, it carved retired a azygous flight hatch nether ‘permissible use,’ which ballooned into a sprawling, all-access justification for astir anyone with a concern exemplary to bargain up that data.

More: Senators Want FTC To Investigate Automakers That Sell Our Data

DMVs tin merchantability to each sorts of buyers, including, but not constricted to, information brokers, marketers, warranty sellers, backstage investigators, and security companies. The mode each uses the information tin beryllium dramatically different, but they each tin person an interaction connected your life.

What’s the Data Used For?

 How the DMV Turns Your Data Into A Multi-Million-Dollar Business Behind Your Back DMV California

For example, insurance companies are well-known for utilizing this benignant of information to acceptable premiums, arsenic we’ve seen aggregate times. Private investigators usage it to find individuals, their habits, and what they look like. As for marketers and warranty companies, well, wherever bash you deliberation those strangely on-point income calls travel from?

Notably, immoderate praise the arrangement. Rich Robertson is simply a backstage researcher and helium says that the nationalist tin benefit:

“Just recently, I got a feline exonerated from a transgression complaint due to the fact that I was capable to entree centrifugal conveyance records retired of Illinois. And rapidly helium was capable to beryllium that helium could person not person done what they alleged to person done, and the transgression charges were dropped against him,” Robertson told InvestigateTV.

The Extent Of The Operation

A study from NewsMax shows that respective states woody successful information and that overmuch of it ended up successful the incorrect hands. In California, the DMV made immoderate $282 cardinal by selling implicit 2 cardinal records implicit a decade.

That accusation went consecutive to marketers and security companies. Six years ago, it had a breach that sent backstage information to 7 antithetic agencies.

In Texas, the DMV sold information that ended up successful a facial designation database. Then, it suffered a information breach that exposed immoderate 27 cardinal operator records.

Thousands of Floridians ended up losing wealth to scammers erstwhile the DMV sold information to a institution connected to an individuality theft ring. Louisiana had a akin information breach 2 years agone that affected each azygous operator successful the state.

Why bash each of this if the risks are truthful obvious? Money. Pure and simple.

The study cites the income from information income crossed respective states. The lowest magnitude mentioned is $400,000. Others, similar Florida, made immoderate $77 cardinal successful a azygous twelvemonth via this process. Ripping distant this benignant of currency cattle isn’t going to beryllium casual if it’s plausible astatine all.

What You Can Do

For now, the champion immoderate idiosyncratic national tin bash is to record a DPPA request. Sending a certified missive to the DMV demanding that a artifact connected each non-required information income tin enactment successful immoderate states.

In plentifulness of others, similar Oregon, that missive volition get ignored. Some services similar DeleteMe and Incogni tin taxable removal requests arsenic well, but it’s conscionable arsenic imaginable that they’ll beryllium ignored, too.

It’s worthy paying attraction to section authorities arsenic well. Just this month, lawmakers successful Florida are considering a measure that would prohibition the merchantability of information from the DMV to anyone.

House Rep. Peggy Gossett-Seidman said connected X that “Nearly $490 cardinal successful Floridians’ idiosyncratic accusation has been sold without consent. The State of Florida is not successful the concern of selling your idiosyncratic information. I filed HB 357 to marque definite this signifier ends.”

Nearly $490 cardinal successful Floridians’ idiosyncratic accusation has been sold without consent.

The State of Florida is not successful the concern of selling your idiosyncratic information. I filed HB 357 to marque definite this signifier ends.

Thank you to @tampabay28 and @FBSaunders for covering this… pic.twitter.com/Oc40CjJviv

— Representative Peggy Gossett-Seidman (@GossettSeidman) November 16, 2025

Aside from changes to the instrumentality either connected a authorities oregon national level, it’s improbable that this signifier volition halt anytime soon. Colorado killed a measure to extremity the merchantability of information from the DMV successful 2021.

As of this writing, we couldn’t find immoderate different states presently moving to halt DMV information sales.

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