QOTD: Does Tesla Need to Advertise?

We mentioned yesterday that Tesla is going to advertise more. But does the institution truly request to?

Tesla is successful a unsocial position. It's gotten a batch of property implicit the past 10-15 years, a batch much than astir startups. Most radical cognize that Tesla is an automaker that sells upscale EVs.

Of course, astir radical cognize that Ford and GM and astir different bequest automakers exist. But bequest makes proceed to advertise truthful that the wide nationalist knows what caller models are out. They besides advertise deals to effort and get buyers successful showrooms portion besides trying to undercut rivals. There's much to it, of course, and I'm simplifying things for the involvement of brevity, but the constituent is that adjacent well-known bequest automakers person a crushed to walk monolithic sums connected advertising.

But Tesla has had a just magnitude of occurrence with conscionable word-of-mouth and with its customers serving, successful immoderate cases, arsenic unpaid marque ambassadors connected Twitter.

Hype astir Tesla brag Elon Musk has played a portion successful that, of course.

On the different hand, critics mightiness reason that Tesla needs to advertise to flooded antagonistic disapproval that has been directed astatine Musk and his actions -- some arsenic brag of Tesla and of Twitter -- and to flooded concerns astir the reliability of the brand's cars.

There's besides the information that Tesla plans to someday motorboat the Cybertruck and a caller Roadster. Given however delayed the Cybertruck's motorboat has been, possibly immoderate advertizing volition beryllium indispensable to flooded user skepticism.

So, what bash you think? Does Tesla person capable affirmative buzz that it doesn't request to advertise? Is adjacent the antagonistic publicity bully for the brand, successful a mode (all publicity is bully publicity, et cetera)? Or does the marque request to advertise, if not for marque awareness, past to rebuild immoderate goodwill that has been mislaid implicit the years?

Sound disconnected below.

[Image: Tesla]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything other that gets to the information astir cars archetypal by subscribing to our newsletter.