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MINI Malaysia precocious held MINIfest astatine Sentul Depot connected July 22, 2023, which attracted implicit 2,300 MINIacs (MINI enthusiasts) to bask successful a time of Big Love and Big Fun. The MINI-styled festival featured an breathtaking itinerary of activities including the MINI Garage, wherever attendees explored the brand’s bequest with a show of models past and present.
These see the classical Mini, the R53 MINI 3 Door, the R56 MINI 3 Door, the R58 MINI Coupe, the R60 MINI Countryman and the R61 MINI Paceman John Cooper Works. These are joined by existent models similar the MINI Electric and F60 MINI Countryman, some of which were disposable for trial drives.
As portion of MINI Electric showcase astatine MINIfest, customers engaged with experts to summation cognition connected the convenience of charging and surviving with an electrical conveyance (EV) successful Malaysia. This was done successful collaboration with JomCharge to trim anxieties surrounding EV ownership, arsenic customers were educated connected disposable charging facilities and apps successful the country.
“We are thrilled that MINIfest 2023 was capable to erstwhile again bring unneurotic MINIacs from each walks of beingness to observe the unsocial essence of the MINI brand. The taxable of Big Love, Big Fun genuinely embodies this lawsuit arsenic good arsenic what MINI stands for – a vibrant assemblage of passionate individuals who stock the aforesaid adventurous spirit,” said Linnet Yew, caput of MINI Malaysia.
The British car marque is besides known for its links with the originative industry, and astatine MINIfest, attendees had the accidental to witnesser unrecorded the instauration of mural creation portion besides getting a sneak preview of the creator that volition beryllium collaborating with MINI Malaysia to make the upcoming RoofArt Special Edition of the Countryman.
There’s besides nary shortage of unrecorded performances astatine the event, with Psycusix, a modern modern show troupe successful Malaysia, contiguous alongside artists from Merdekarya to entertain audiences. The scope of activities besides catered to the young and the young astatine heart, including the MINI Slingshot, car footwear vendors, the MINI merchandise booth and nutrient from 14 Tiffin astatine the Yard vendors.
Modle Play was besides an lawsuit spouse with workshops to empower children by providing them the accidental to plan personalised MINI keychains oregon jewellery oregon conception a battery-powered MINI standard model.
“We would besides similar to explicit our heartfelt gratitude to the nationalist and our valued customers for continuously showing their assurance successful MINI, making Malaysia the fastest increasing marketplace globally successful 2022,” Yew commented.
“As of June 2023, we person already sold 1,000 units of MINI vehicles, the highest ever successful a six-month span. This is simply a existent testament to the unwavering enactment of our beloved MINIacs. We are surely looking guardant to providing them with galore much experiences that fortify their transportation with the MINI brand,” she added.
The station MINI Malaysia sold grounds 1,000 vehicles fr Jan-June 2023 – caller MINIfest attracts implicit 2,300 attendees appeared archetypal connected Paul Tan's Automotive News.
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