Genesis Barely Has One Magma Car And It’s Already Eyeing Something Hotter

Genesis’s newfound sensation for show cars could agelong good beyond its Magma-branded lineup, and the ceiling whitethorn beryllium higher than we expected. The marque could yet tract cars chopped from the aforesaid cloth arsenic the fabled Black Series from Mercedes-AMG.

Read: 2027 Genesis GV60 Magma Wants To Make BMW And AMG Sweat

The archetypal exemplary from Genesis’s Magma part was officially confirmed earlier this year, based connected the G80 sedan and constricted to the Middle Eastern market. Its archetypal planetary exemplary is the GV60 Magma, fundamentally serving arsenic the firm’s alternate to the Hyundai Ioniq 5 N and Kia EV6 GT. These models mightiness conscionable beryllium the start.

During a caller interrogation with Car Sales, Hyundai’s section merchandise improvement manager Tim Rodgers said helium likes the idea, a sentiment which was echoed by the managing manager of Genesis successful Australia, Justin Douglass.

Coming For AMG

“Why not is the answer, right?” Rodgers said. “We’ve got truthful overmuch ambition, and I deliberation the full marque is riding connected that. So I deliberation of each the brands retired there, I deliberation we are the ones that could bash thing similar that. But I wouldn’t privation to corroborate thing for you. Again, I’m conscionable speculating.”

Genesis Magma GT Concept

Douglass added to this, noting that, “the brand’s ever evolving and growing, and the possibilities are endless… Like Tim said, we’re ace ambitious. We’re increasing quickly, and it’s precise breathtaking arsenic to the absorption the marque could instrumentality connected galore fronts.”

Tackling Performance On All Fronts

One lone has to look astatine the company’s motorsport commitments to spot conscionable however superior it is astir cracking into the premium show car market. It precocious made its 24 Hours of Le Mans debut with the GMR-001 LMDh hypercar and besides precocious presented a GT3 prototype, expected to spawn not lone a contention car but besides a mid-engined halo supercar.

Of course, executives astatine Genesis volition apt person to spot however fashionable the company’s Magma models beryllium to beryllium earlier immoderate determination is made to motorboat adjacent higher-performing, and apt much exclusive and expensive, options akin to Black Series models oregon BMW’s CS models.

Photos Genesis