“Beautiful Sorsogon” rebranding drive launched

Out of Town Blog
“Beautiful Sorsogon” rebranding thrust launched

In enactment with its tourism rebranding thrust, the Sorsogon provincial authorities precocious launched a bid of audio-visual productions (AVPs) to marketplace it to the planetary market.

Dubbed “Beautiful Sorsogon! Where Beauty is Everywhere,” the run aims to item the province’s affluent biodiversity, taste heritage, and mouth-watering cuisine.

Beautiful Sorsogon logo

The promotional materials, which are funded by the Tourism Promotions Board (TPB), dwell of a 7-minute province-wide tourism video and shorter idiosyncratic AVPs for the 14 cities and 1 city.

According to politician Edwin Hamor, the state aims to lure 1 cardinal home and overseas tourists this year, which would see MICE (meetings, incentives, conventions and exhibitions) travelers.

Fish enactment astatine Juag Lagoon successful Matnog

“We worked unneurotic with the mayors of 14 towns and 1 metropolis section authorities portion to beforehand our destinations. We are showcasing each destinations successful assorted towns truthful that nary 1 volition beryllium near down successful the development. We enactment arsenic a squad and beforehand bully and harmonious relationships to make thing for the radical of Sorsogon and the tourists,” helium said.

Hamor explained that the “Beautiful Sorsogon” rebranding is anchored connected his broad 7K Program which consists of 7 cardinal areas namely Kabuhayan, Kalusugan, Kadunungan, Katrangkilohan, Kagandahan, Kalinisan and Kalikasan (livelihood, health, education, bid and order, beautification, cleanliness and environment).

Recidencia De Hamor Beachfront successful Sta Magdalena

He noted that the inaugural is simply a collaboration betwixt the Province and municipal and metropolis governments, arsenic good arsenic the backstage and assemblage stakeholders, to embody their corporate imaginativeness for Sorsogon.

The section main enforcement said that the state is bouncing backmost with a bang aft the bid of pandemic lockdowns, and present is the champion clip to research its earthy wonders.

The motorboat of the AVPs was held astatine the posh Santorini-themed Residencia De Hamor Beachfront successful Sta. Magdalena town.

Prior to the launch, the provincial tourism bureau held a four-day familiarization circuit with members of the media and the Philippine Tour Operators Association (Philtoa) who volition plan and merchantability circuit packages.

Sorsogon Coliseum

The radical toured the province’s earthy and practice attractions, specified arsenic the Bulusan Lake Natural Park, Panumbagan Sandbar successful Pilar, Barcelona Church Ruins, Butanding Interaction successful Donsol, Juag Lagoon and Subic Beach successful Matnog, and Casiguran Shrine, among others.

The radical besides sampled the accepted dishes and delicacies and visited authorities structures specified arsenic the Provincial Capitol Complex, Museo Sorsogon, Olympic Village, Sorsogon City Convention Center, and the ongoing Sorsogon Coliseum.

Beautiful Sorsogon launch

In the photograph astatine the motorboat are provincial tourism serviceman Bobby Gigantone, Sorsoganon exemplary Maria Isabela Galeria, DOT Bicol determination manager Herbie Aguas, TPB Domestic Promotions Department part main Cesar Villanueva, and politician Edwin Hamor.

Follow the Out of Town Travel Blog on Facebook, Twitter, Instagram, and Pinterest if you privation much question and food-related updates.

Read:

• 10 Awesome Ways to Spice up your Sorsogon Adventure
• Top 11 Best Beaches successful Sorsogon Province (Plus How to Get There)
• Your Basket of Hapiness: Quirino state unveils caller marque successful a virtual circuit of its tourer attractions
• Bicol Adventure: It’s More Fun successful Sorsogon – Day 2

“Beautiful Sorsogon” rebranding thrust launched
Melo Villareal
Out of Town Blog